SEO Training Toronto
Hi I’m Shivani Karwal, an SEO Trainer based in Toronto, Canada. I have over 8 years of SEO training and consulting experience through my work with marketing agencies, as an in-house SEO Manager and freelancer training teams at companies. I’ve successfully trained employees at multiple SEO agencies and teams at large brands.
I do both online and offline SEO training through video courses and in-person one-on-one or small group sessions. I’m the founder of Digiologist – an eLearning platform providing SEO training through SEO video courses and books. I have an online SEO Course and and recently published the 2018 SEO Handbook for Beginners. The course and book cover various topics in detail such as keyword research, technical on-site SEO, site structure, improving crawling ad indexation, creating and implementing a content strategy, on-page SEO, link building techniques, local SEO and more.
SEO Training Syllabus:
Stop trying to teach yourself SEO because SEO training just got easier! I hold on-on-one as well as group training sessions covering the topics below. To find out more about available dates, fill in the contact form at the bottom of this page.
SEO Intro and Basics
Google Ranking Factors
Site Friendly Structure:
► Setting up an SEO friendly site hierarchy
► Components of a website structure
► Subfolder and directory do’s and dont’s
► Correct page hierarchy levels
SEO Error Correction:
► Dealing with errors such as 404s broken pages, broken external links, no-indexed pages, uncrawlable pages etc.
► Finding errors at scale
► Running detailed site audits
On-Page SEO and Content Marketing:
► Importance of keyword research
► Detailed steps for conducting keyword research
► The process of sorting through keywords
► Different keyword categories to target
► Creating a content schedule and plan
► On-page SEO steps
► On-page Technical SEO best practices:
- Title tag
- Heading tags
- Image alt tags and file names
- Keyword density
► Updating old content
Click-through-rate and Rank Improvement:
► How to improve CTR
► Further optimizing pages about to rank #1
Internal and External Linking:
► Creating a good internal linking structure for SEO
► How to prevent orphan pages
► External linking best practices
Crawlability and Indexation:
► How to create an XML sitemap
► How to create a Robots.txt file
► Improving crawl rate and getting your pages indexed faster
Improving Site Load Speed
► Link building process
► Link building strategies
► Assessing high quality links opportunities
► Editorial vs. passive links
► Importance of link anchor text
► Types of anchor text and ratios to aim for
► Nofollow vs. dofollow backlinks
► Sending outreach emails
► Scaling the outreach process
► Outreach email tips and templates
► Using search strings for link prospecting
► Checking your link profile for spammy backlinks
► Link earning strategies
► Social media and SEO overlap
► Setting up your Google My Business page
► Citation building and formatting
► Getting reviews on GMB and other local profiles
► On-site optimization for local keywords
► Keyword research for local SEO
► Building local links
Dealing With SEO Penalties and Algorithmic Changes
► White hat vs. black hat SEO
► Avoiding SEO penalties
► How to check if you’ve been hit by a penalty
► What to do If your site has been hit with a penalty
► Link disavow process
► Reconsideration request process
Assessing SEO results
► On-page SEO checklist
► Keyword research checklist
► SEO tasks checklist
SEO Training FAQs:
Can I follow up post training with any support I may need?
While the training is intensive, I’m often in touch with students post training to answer any questions or provide feedback.
What is the training date and time availability?
My timings are flexible and I’m available for sessions during weekdays and the weekends. Fill the form below or call me at 647-778-2079 and we can schedule a time that works best.
Who is the trainer and what is their background?
The course is taught by Shivani Karwal – Founder at Digiologist, author of multiple SEO books, SEO veteran. You can learn more about me and my SEO career journey here.
Looking for SEO training in Toronto?
I do one-on-one and small group SEO training sessions. Get in touch with me today at 647-778-2079 or fill in the contact form below to find out availability for upcoming sessions.
209 Fort York Blvd. Toronto, ON, M5V 4A1 Canada
Request an SEO Training Session