SEO Dictionary of the 300+ Most Search Terms

SEO can get confusing at times! I’ve created a dictionary of over 300 of the most searched and used terms.

The terms are available alphabetically below. Is there a term I missed out below? Comment and let me know and I’ll add it! 🙂

0 – 9

 

301

The 301 redirection is used in moving a page permanently through permanent URL redirection from one URL to another URL. A 301 redirect means that the page has moved to a new location. So when the original URL is input in the browser or clicked on from an external location, the second page it was redirected to through the 301 opens instead of the original page.

 

302

The 302 redirect is a temporary redirection of one webpage to another, so it’s used when the desired move of the page is only for some time till the final page move is being decided upon. It redirects users when they click on a link to another page instead for some time until the final destination is decided.

 

404

A 404 is an error code and is also known as a ‘not found error’ and occurs when a web page is not found. It is an error that is displayed when a user tries to open a webpage that no longer exists.

 

A

 

A/B Testing

Also known as ‘split testing’ involves performing two tests and comparing the results to see which option performed better and which to go with. The tests can be done by comparing two landing pages, two headings, two different titles, different content bodies, emails subject lines, etc.

 

Above the Fold

Refers to the top half of a webpage that is visible to the user without scrolling down. The ‘above the fold’ section of a page is an important section as it is what users see without scrolling, so it needs to contain important information and be exciting to make the user want to scroll down as well.

 

Absolute Link

An absolute link is a link that contains the full URL of the page including the domain and the file name for the page after the slash (link to a particular page other than the homepage) if it is to a deeper page. An absolute link is different from a relative link as a relative link doesn’t contain the domain and links to a particular file and can be opened only from within the document it is contained in and related to. An absolute link can be opened from anywhere.

 

For example:

 

Absolute Link: http://www.site.com/about.html

Relative Link: /about.html

 

Age

In SEO, age refers to site age, i.e., domain age. The older a domain, the more trustworthy it is to Google. This is only one of the many factors looked at by Google though. A site with an older domain age can be seen as a site the webmaster thought was worth renewing each time its expiration date neared, thereby having some value worth renewing.

 

Algorithm

In terms of SEO, it refers to Google’s ranking algorithm i.e., the process of determining which sites will rank at what position as a result when a query is searched.

 

Algorithmic Rate

The rate at which changes are made to Google’s search algorithm, i.e., the changes made to Google’s rules and process for deciding which sites to rank and their ranking position assignment. Google changes its algorithm frequently to better results.

 

Alias

An online persona created for outreach purposes, especially for link building. This is done to either hide one’s identity for professional or personal reasons or to communicate and fit in better with audiences or prospective linkers.

 

Alt Attribute

The alt attribute specifies the alt text for an image to provide alternative information that describes what the image is about in the case that the user cannot view the image or it is unable to load properly due to an error or not fast enough due to slow page load speed.

 

Alt Tag

Alt tag is a common shorthand term that refers to alt attribute. See alt attribute above.

 

Alt Text

The alt text refers to the words/text that make up the alt tag or alt attribute. Alt attribute, alt tag, and alt text are the same.

 

Analytics

Analytics in SEO usually refers to Google Analytics, which is the most widely used tool to measure a site’s analytics.

 

Anchor Text

Anchor text refers to the text that makes up a link. It is the word or group of words that are linkable and is the text that can be clicked on when opening a link. It is important for SEO as it describes what the link is about to search engines.

 

AND Modifier

The ‘AND’ modifier is a search modifier/operator that can be used to perform a more detailed Google search wherein you can search two queries at once and ensure they both show up in search results.

 

Article Spinning

An article spinner is a software that uses an existing article and converts it into a unique article by replacing words, re-phrasing, and re-writing. Article spinning is used for link building purposes when content pieces are needed to be posted to article directories and web 2.0 sites.

 

Audit

An SEO audit is done to perform an in-depth analysis of a website to find errors and improvement areas to make the site more SEO friendly. Some areas audits look into are: numbers, nature, and quality of backlinks, missing or duplicate title tags, headers, alt tags, site structure, duplicate content, etc.

 

Authority

Authority metrics such as domain authority, page authority, etc. measure how likely a site or a page is to rank in search engines.

  

B

 

Backlink

Backlinks are incoming links to your site from external sites pointing to your site.

 

Backlink Profile

A sites backlink profile is the portfolio of all links that are currently linking to it from external sites. Some factors to study in a backlink profile are number, quality, and relevancy of links.

 

Backlink Profile Density

Refers to the density of the anchor text in a sites backlinks, i.e., the percent of backlinks with the main keyword used as the anchor text. This refers to exact match anchor text usage, and it is advised to keep it around 10% as over-usage of exact match keywords as anchor text will get a site penalized.

 

Bad Neighborhood

A bad neighborhood refers to websites that have been penalized by search engines and seen as participating in spammy activities such as poor content, over usage of ads, spammy links, blackhat activities.

 

Bait and Switch

Involves advertising your product at a low price but making it unavailable or out of stock when the customer goes to buy it and then to try to sell them something else instead.

 

Below the Fold

Refers to the bottom half of a webpage that is visible only when the user scrolls down and not immediately visible when a webpage is opened.

 

Black Hat SEO

All activities that violate search engine guidelines by partaking aggressive techniques that concentrate more on ranking in the SERPs rather than providing value to the reader.

 

Blacklisted

Sites that have been de-indexed by search engines due to spammy practices and no longer appear in search results.

 

Blended Search

Through blended search, search engines aim to provide users the most relevant results from a variety of courses and through a variety of formats such as news, local results, images, videos, etc. instead of just text.

 

Bookmark

Web pages bookmarked on social bookmarking sites, which search engines see as quality content and a backlink.

 

Boolean Operator

Boolean operators are words that act as modifiers to improve and conduct more detailed searches. Some examples of operators/modifiers are the AND, OR, – commands.

 

Boolean Searching

Using Boolean operators a.k.a search modifiers to conduct more detailed and specific searches to have a greater chance of finding exactly what the user is searching for.

 

Bot

Bots or robots or web crawlers or spiders, browse the web to index pages to rank in search results.

 

Bounce Rate

The percentage of one page only visits to your site by users where users click off of the site after viewing only one page.

 

Brand Mentions

Mentions of your brand online on external sites. These may be ‘unlinked brand mentions’ in some cases where your brand is mentioned but a link back to your site is not provided which leads to a link building opportunity.

 

Brand Stacking

Refers to multiple page one rankings from the same domain for brand related searches.

 

Branded Keywords

Keywords containing the brand name or company name or variation of the brand or company name used to search for that particular brand or company.

 

Branded Link

A link with the brand name as the anchor text.

 

Branded Search

Search conducted using branded keywords.

 

Breadcrumbs

Links that show the user the path they’ve taken to reach a specific page on your site, their current location, how one page relates to another and the path back to the homepage.

 

Broad Match

Partial matches of your main keywords as anchor text. Involves using different variations of your main anchor text by either partially using words from your main keyphrases or combining the main keyword with other words to create partial match anchor text, i.e., broad match anchor text.

 

Broken Link

A link to a 404 page, i.e., to a page with a ‘not found’ error due to the page being removed or never existing in the first place (incorrect URL).

 

Broken Link Building

Involves using a tool to scale finding outgoing broken links from sites in your niche and emailing the webmaster to let them know the existence of such a broken link and requesting them to replace the link with a link to your site instead.

   

C

 

Cache

Google cache refers to snapshots or copies of web pages taken by Google while indexing sites to serve as backups in cases where the page is temporarily unavailable in the future.

 

Canonical Tag

Helps webmasters prevent duplicate content issues as it allows telling search engines which page is the preferred page for that content or the original page for that content, so search engines know which version to show.

 

Canonical URL

The preferred URL for the same content used on various pages indicated by the use of a canonical tag.

 

Canonicalization

A web page that can be loaded using different URLs. For example:

http://www.example.com

http://www.example.com/index.html

http://example.com

 

ccTLD

Country specific TLDs (top level domains) such as .ca, .co.uk, .in, .au etc.

 

Churn

The rate at which links on a webpage are changed over time either by removal or replacement.

 

Citation

An online reference and display of your company name, address and phone number (NAP) in that particular order. Similar to link building, citations should be placed across various external sites for improving local rankings.

 

Citation Flow

A site metric between 0 to 100 indicating how powerful a URL may be based on the number and quality of links pointing to it.

 

Click Bait

Click bait is content whose main purpose is to encourage and increase clicks on it by users through catchy headlines. These headlines may be clever and catchy but may also be negatively viewed if they’re misleading, fake or distracting.

 

Cloaking

Serving search engines and your users different content for a web page by misleading search engines about the content on a webpage.

CMS

Content management systems are frameworks that design and develop a site’s content. They’re used to publish, edit and display a site’s content.

 

Code Swapping

Involves optimizing a page for high rankings in SERPs and then using a different page in its place once it starts to rank.

 

Competitor Analysis

An analysis of your competitors SEO efforts by using SEO tools to check keywords they’re using, keywords they’re ranking for, plugins they’re using, their site structure, an analysis of their incoming backlinks and link building tactics, etc.

 

Conceptual Link

Links that search engines attempt to understand beyond just their anchor text by looking at the words surrounding the link.

 

Content Calendar

A content plan including which topics will be covered and go live on a site and on which days with the topics being based on keyword research.

 

Content Curation

A content curator is involved with the research, organization, writing, and publishing of content online.

 

Content Farm

Websites that contain a large amount of low-quality content published with the aim of ranking.

 

Content Gaps

Topics in your niche that are not covered enough or at all and that are great opportunities to address and fill the void.

 

Content Mill

A company that hires numerous writers to write content for its customers. They’re a place for digital marketers or businesses to find freelance writers to outsource their content to.

 

Content Syndication

Involves posting your content onto third-party sites for more exposure.

 

Contextual Link

A link found in a body of content surrounded by text instead of just a stand-alone link.

 

Conversion

When a site visitor converts into a sale or takes a desired action such as completing a download or filling a form.

 

Conversion Rate

The rate at which site visitors convert into sales or take a desired action.

 

Conversion Rate Optimization

Optimizing, i.e., bettering or improving the conversion rate.

 

Crawl

Browsing of your site by search engine robots to index pages.

 

Crawl Depth

The extent to which search engines crawl a website and how deep and far they go into a site from the home page.

 

Crawl Frequency

How often search engine robots crawl a website.

 

Crawler

Bots or robots or web crawlers or spiders, browse the web to index pages to rank in search results.

 

CSS

Stands for Cascading style sheets and allows for changing the style of a webpage by adding fonts, colors, etc.

 

CTA

Stands for call to action and is an instruction to site visitors based on the desired action a webmaster wants them to take such as completing a sale, downloading a piece of content, filling a form, etc.

 

D

 

De-indexed

A site that has been de-listed, i.e., removed from search engine results due to spammy practices.

 

Dead Link

A link that no longer exists due to removal.

 

Deep Link

An internal link that is reached by navigating far from the home page.

 

Delinking

Unlinking, i.e., removing a link to a site.

 

Delisting

A site that has been de-indexed, i.e., removed from search engine results due to spammy practices.

 

Direct Traffic

Traffic from visitors that reach your site directly without a source or referral but instead by typing your site address into the address bar.

 

Directory

A site containing lists of businesses.

 

Disallow

A command that can be inserted in the robotts.txt file of a site to disallow, i.e., hide pages from search engines to prevent them from being indexed and ranked.

 

Disavow

Disavowing links is a process using the Google disavow tool that allows publishers to tell Google which incoming links to their site they don’t want to be associated with their site and be considered while looking at the sites backlink profile.

 

DNS

An Internet system that translates a domain name into an IP address.

 

Do-follow

A link with a do-follow status passes link juice and is visible to search engines. Also see no-follow.

 

Domain

A name for a website that makes it easy to access by acting like an address that can be entered into the browser to access a site.

 

Domain Authority

A site authority metric from 0 to 100 that measures the power of a domain and how likely it is to rank in search engines.

 

Doorway Farm

Sites with low-quality pages that are optimized to rank well for particular terms but act as a door or bridge with the purpose of sending visitors to a different page.

 

Doorway Page

Low-quality pages that are optimized to rank well for a particular term but act as a door or bridge as they send visitors to a different page.

 

Duplicate Content

Content that has already been published on the web. This may be content a site owner owns but just publishes to a few different pages or content that a second person steals from a site to post it on their own.

 

Dwell Time

The time a visitor spends on your site before returning to the search results page.

 

Dynamic URL

A URL created as a result of a specific search.

  

E

 

Earned Link

A link that is not built and one that is obtained without any effort when a site naturally links to another site without requesting a link.

 

Editorial Link

A contextual link, i.e., a link found in a body of content surrounded by text instead of just a stand-alone link.

 

Entry Page

The first page of your site that a visitor sees when they open your site, i.e., the page the visitors enter your site from.

 

Ethical SEO

SEO that is done using non-spammy techniques that comply with search engine guidelines.

 

Evergreen Content

Content that is not seasonal and that will always be searched for.

 

Exact Match Domain

A domain containing an exact match of the main keyword or keyphrase a site wants to rank for.

 

Exact Match Anchor Text

Anchor text containing an exact match of the main keyword or keyphrase a site wants to rank for.

 

Exit Page

The page a user last visits on your site, i.e., the page from which the user exits your site.

 

Exit Rate

The rate of visitors that exit out of your website from a page beyond the home-page in a session.

 

Expired Domain

A domain that was not renewed for hosting and has now expired and is available for purchase.

 

External Link

A link from an external site pointing to your site, i.e., an incoming link.

 

F

 

Forums

Discussion boards across the web for various topics and niches.

 

Fragment URL

A URL containing a fragment identifier, i.e., the part of a URL after the # that is the optional last part of the link.

 

Fuzzy Search

A fuzzy search finds matches even when the user misspells the search query or only enters partial words. 

 

G

 

Gateway Page

Standalone pages that are highly optimized for a keyword and are built with the aim of ranking fast for that keyword. These are often low in quality and sometimes even computer generated.

 

Generic Anchor Text

Anchor text that does not contain keywords and is general and mostly directional such as ‘site’, ‘here’, ‘click here’ etc.

 

Geo-keywords

Keywords with a location modifier and local intent attached such as ‘Toronto restaurants’ instead of just ‘restaurants’.

 

Google Analytics

An analytics software by Google that provides a significant amount of data related to your sites such as visitors, page views, the location of users, devices users used to access your site and much more.

 

Google Bowling

Manipulating external factors to penalize and de-rank your competitor sites.

 

Google Webmaster Tools

A software by Google to keep a check on the overall health of your site and detect any errors or penalties.

 

Google Bot

Google’s web crawler that crawls web pages for indexing purposes.

 

Grey Hat SEO

SEO techniques that are not as ethical as white hat but not as risky and spammy as black hat and may or may not result in a site being de-indexed.

 

Guest Posting

Posting content written by you on external blogs to gain exposure for your site by appearing in front of other sites audiences by writing for them. 

 

H

 

H1 Tag

The header 1 tag on a webpage used for the first heading of the page.

 

Heading Tag

Tags used any of a webpages headings from H1 to H5.

 

Heatmap

A software that shows what users want when they visit your website, what they’re looking at and their behavior and navigation pattern.

 

Hidden Text

A black hat technique involving changing the color the font of some parts of keyword heavy text to match the background to hide it from visitors.

 

Hits

Refers to page hits when a webpage on a site is opened.

 

Hotlinking

A form of bandwidth theft by adding another sites media such as images and videos directly onto your site in a way that they appear on your site instead of directly adding them to your site. They are displayed using the other sites server and therefore use up their bandwidth.

 

HTML Sitemap

A sitemap created for users to allow them to navigate your site better. Also, see XML sitemap.

 

Hummingbird

A Google algorithm that came out in 2013 that started taking into consideration the entire search query, i.e., each word of the search query to understand user intent better.

 

Hyperlink

A clickable link. 

 

I

 

Impression

A page impression is generated each time a page on a site is viewed.

 

Inbound Link

An external link, i.e., an incoming link from an external site pointing to your site.

 

Index

A search engines database that contains a compilation of all information gathered when crawling websites.

 

Interlinking

Linking from your site to other pages on your site, i.e., internal links.

 

Internal Linking

See interlinking.

 

Intitle: Modifier

A search operator used in conducting Boolean searches to find text in page titles across the web.

 

Inurl: Modifier

A search operator used in conducting Boolean searches to find text in URLs across the web.

  

K

 

Keyword

The search terms users insert in search engines to find what they’re looking for.

 

Keyword Cannibalization

Occurs when the same keyword is used in and targeted by multiple pages on a site.

 

Keyword Density

The percentage of a keyword being present in a post. Can be calculated by: (number of times keyword is present in the article/total number of words in the article) x 100

 

Keyword Funnel

Keyword funnels track the relationship between and categorize different sets of keywords.

 

Keyword Proximity

The distance between search-phrases words to each other in the case they’re not written in the same order and exactly like the search phrase.

 

Keyword Research

Research conducted to find relevant high traffic keywords to target on a site.

 

Keyword Stuffing

Spammy over-usage of keywords on a web page.

 

L

 

Landing Page

The page users land on when users click on a search engine result.

 

Link Acquisition

The process of acquiring backlinks to your site either by building or earning links.

 

Link Bait

High-quality link-worthy content that is created with the aim of earning backlinks.

 

Link Building

Process of building external links pointing to your site either manually by link submission through account creation or by requesting external site owners to do so.

 

Link Churn

The rate at which links on a webpage are changed over time either by removal or replacement.

 

Link Decay

When your backlinks either lose value over time or decrease in number.

 

Link Density

Refers to the number of links on a page whether outgoing or incoming. A page with many outgoing links will have a high link density and vice versa.

 

Link Earning

Earning links naturally without any effort instead of building them, i.e., when a site naturally links to another site without requesting a link.

 

Link Equity

The influence that incoming links have on a page’s ability to rank.

 

Link Exchange

Exchange of links between two parties where both link to each other and gain reciprocal links.

 

Link Farm

A set of web pages or websites created to link to a particular page with the aim of ranking that page.

 

Link Hoarding

The practice of refraining from linking to any external sites to prevent the transfer of link juice.

 

Link Juice

The ‘power’ or ‘authority’ passed when a site links to another site.

 

Link Laundering

Involves pointing a large number of low-quality tier 3 links to the second tier sites which point to links to your main site.

 

Link Pathway

The path users use to get from one webpage to another.

 

Link Poaching

Stealing your competitor’s backlinks by having the original sites replace them with links to your site.

 

Link Popularity

Number of backlinks that point to a site.

 

Link Profile

The portfolio of all incoming links to a website. Factors like the number of links, quality, relevancy, follow status’ etc. make up a link profile.

 

Link Pyramid

A tiered link building approach wherein set of tier 1 or ‘base links’ point to the main site, a set of tier 2 or middle links point to the tier 1 links and a set of tier 3 links which are usually lower in quality but high in number, point to the tier 2 links.

Link Reclamation

Getting back lost links that were once pointing to your site.

 

Link Rot

The rate at which a site loses links in numbers or the current links lose value.

 

Link Velocity

Rate at which a site acquires backlinks.

 

Link Wheel

A group of sites that strategically link to each other. For example, in the case of 6 sites, namely. A, B, C, D, E and F. With A being the main site, then B links to C, C links to D, D links to E, E links to F, F links to B and B links to A, thereby completing the wheel.

 

Link: Modifier

A search operator used in conducting Boolean searches to find all pages linking to a certain site, i.e., the backlinks.

 

Local Search

Allows users to search for geographic specific searches and get back results based on their location and the use of location modifiers used in their search query.

 

Local SEO

SEO practices that aim to rank a site in local search based on the location the search is made in and for local queries.

 

Localization

The translation of a webpage for a different culture or language.

 

Location Modifier

Location-based words used to make the search query location specific. For example, the search query ‘Toronto restaurants’ would have a location modifier being present in it rather than the search ‘restaurant’.

 

Longtail

Longer and more descriptive keyphrases that search for something specific and more detailed. 

 

M

 

Mail Merge

An automated email campaign sent to a list of recipients but still being slightly customized by pulling variants from the list such as name, site, etc. for each email sent.

 

Manual Penalty

The negative impact to a websites ranks based on an algorithm released by Google or as a result of a manual review.

 

Meta Description

A short snippet or summary that summarizes the content of a web page and is shown in search engine results.

 

Meta Keywords

A list of keywords or tags that tell search engines what the page is about. They’re a list of tags in the form of words or key phrases. They’ve been said to be a waste of time as Google doesn’t consider them, but other search engines still do.

 

Meta Tags

Meta tag description. See meta description.

 

Metadata

Refers to the meta title (or title tag) and meta description.

 

Metric

Scores such as domain authority, page authority, etc. that define an overall site, a domain or pages power and ability to rank well.

 

Mini Site

A site with a keyword rich domain linking to the main site and created to rank in search engines along with the mini-site to capture multiple top spots in the SERPs.

 

Minus Modifier

A search operator used in conducting Boolean searches to subtract or eliminate a word from search results.

 

Mirror Site

Exact copies of your main site that are created to rank for terms and redirect to the main site once they start ranking.

 

Modifier

A search operator that is used to modify and refine search results by making it more detailed.

 

Money Site

Your main site which links are built to and all SEO efforts are done for.

 

N

 

Naked Link

A link that is just a URL without any anchor text.

 

NAP

Name, address and phone number of a website which makes up its citation.

 

NAP Consistency

Ensuring all NAP references on the web for your business are exactly the same information in the same format.

 

Natural Link

A link naturally earned and not built.

 

Navigation

The framework, organization, and navigation structure of a site.

 

Negative SEO

Using external factors and efforts to negatively impact a competitor site so it loses rankings.

 

Niche

A specific topic or category.

 

No-follow

Links that don’t have a do-follow status. They don’t pass link juice and aren’t visible to search engines.

 

No-index

The no-index code is used on a page to tell search engines not to index the page and not show it in search results.

 

Not Found Error

A 404 error when a webpage is not found due to being deleted or the page URL never existing in the first place.

 

O

 

Off-Page

SEO efforts taking place off the main site and through external sites.

 

On-Page

SEO efforts taking place on the main site itself.

 

One Way Link

A link that a site points to another site without the second site pointing a link back to the original site.

 

Operator

A search modifier that is used to modify and refine search results by making it more detailed.

 

OR Modifier

A search operator used in conducting Boolean searches to search for either of two key phrases or keywords.

 

Organic Link

A link that is naturally earned and not built.

 

Organic Search Results

Unpaid search results where sites rank in search engines as a result of SEO efforts instead of payment through ads.

 

Organic SEO

Process of ranking a site in search engines organically without purchasing search engine ads.

 

Organic Traffic

All traffic coming from clicks on pages ranking in search engines organically.

 

ORM

Online reputation management which involves having a good clean online image where only positive pages show up while searching for a person, company or brands name.

 

Outbound Link

Links on your site pointing to external sites. 

 

P

 

Page Title

Contains the title of the webpage that explains what the webpage is about. It should be optimized and contain keywords.

 

Pagerank

An old concept that used to measure the power and authority of web pages. Pagerank is no longer updated, and so outdated.

 

Pageviews

When a user visits a page on a website it is counted as a pageview.

 

Pagination

Involves spreading the content of an article onto multiple pages instead of just one single page. This can be done by having a ‘next’ option on each page to click on to view the next part of the article.

 

Paid Link

A sponsored link that is built after payment to the site owner.

 

Palindromic SEO

Involves SEO activities that target queries in reverse order as well. Palindromes are words which when read forward and backward have the same meaning.

 

Panda

A Google algorithm released in 2011 to lower the rank of poor quality thin content.

 

Parasite SEO

Involves building pages with your content on external high authority sites to make ranking content easier.

 

PBN

Private blog network. Creating a set of sites solely to link to your main site.

 

Penalty

The negative impact on a site’s rankings due to an update in Google’s ranking algorithm.

 

Penguin

A Google algorithm update released in 2012 to penalize sites spamming search engines with low quality ‘thin’ content. It aimed to return high-quality results at the top.

 

Permalink

A permanent link i.e., static hyperlink.

 

Persona

In terms of link building, a persona is an online alias created for outreach purposes, especially for link building. This is done to either hide one’s identity for professional or personal reasons or to communicate and fit in better with audiences or prospective linkers.

 

Personalized Search

Personalized search results that are relevant to one’s preferences and are delivered based on one’s search history through browser cookie records.

 

Phantom Page

A webpage that is optimized for search engines rather than humans.

 

Phantom Update

An unconfirmed Google algorithm update that was a quality update leading to the filtering out of low-quality content with low ranks.

 

Pigeon

A Google algorithm update released in 2014 aiming to increase the rank and number of local results in the SERPs.

 

Pillow Links

Links with diverse anchor text such as branded anchors, miscellaneous anchors, naked links, etc. These are created to dilute the use of the main keywords as anchor text as over-usage of those can lead to a penalty. This is done for anchor text ratio correction.

 

Ping

Pinging Google is like URL submission. It allows you to let Google know about a newly added page or site update yourself rather than waiting for Google to find out while indexing your site next.

 

Position

The rank number of a page in the SERPs.

 

Poison Word

Words that will decrease your ranking if found in your site content. 

 

Q

 

Query

A search query, i.e., the keyword or keyphrase entered in a search engine.

 

Quotation Mark Modifier

A search operator used in conducting Boolean searches to search for an exact word or words in content based on the format placed within the quotation marks.

 

R

 

Rank

The position a webpage has for a keyword search in the SERPs.

 

Reciprocal Links

Two-way links where both sites link to each other.

 

Reclamation

Having lost or removed links reclaimed by having them added again.

 

Reconsideration Request

A request to have Google review your site after you’ve completed and fixed the issues on your site related to the manual penalty your site received.

 

Redirect

Moving one URL to another, i.e., having a different URL open instead of the one originally entered in the browser.

 

Referral Traffic

Traffic to your site from mentions of your site on external websites.

 

Reinclusion

A request to Google to remove the penalty to your site and re-include you in search engines and restore rankings.

 

Related: Modifier

A search operator used in conducting Boolean searches to find related sites.

 

Relative Link

A link that works within a document to point to parts in the document and doesn’t require the use of the full URL but only the part after .com. Relative links don’t work outside of the document they’re intended for.

 

Reputation Management

Online reputation management which involves having a good clean online image where only positive pages show up while searching for a person, company or brands name

 

Resource Page

Web pages that contain a list of related resource pages on a particular topic.

 

Reverse Image Search

Searching using an image instead of text to find the original use of the image and all other sources where it has been used.

 

Rich Snippets

The extra text that shows up in search results under a sites meta description for more details. These are links to important pages on the site such as the about page, services page, contact page, etc.

 

Robots.txt

A file uploaded to a site that informs search crawlers which web pages to not crawl on the site and not include in search results.

 

Roundup

A roundup article involves reaching out to experts for their opinions on a topic or question and compiling it all into an article. 

 

S

 

Sandbox

A temporary filtering of new websites for some time by Google before they’re live and ranked in the SERPs.

 

Schema Markup

A type of data that makes it easier for search engines to browse, sort through and interpret the information in your site and provide the most relevant search results to users.

 

Scrape

Refers to data scraping, i.e., collecting and compiling data.

 

Search Operators

A search modifier that is used to modify and refine search results by making it more detailed.

 

Search Query

The keyword or keyphrase entered in search engines.

 

Search Strings

A combination of keywords and search operators used to conduct a refined search.

 

Search Term

See search query.

 

SERP

Search engine results page.

 

Shallow Content

Thin low-quality content.

 

Site Structure

The organizational structure a site uses to present its pages and content.

 

Sitemap

Can be of two types: HTML sitemap, XML sitemap, where an HTML sitemap is an organizational representation of a site’s content and made for users to easily navigate site content, and an XML sitemap is made for search crawlers to navigate the site easily.

 

SLD

Stands for second level domain and is basically the domain name. For example, in example.com, example is the SLD and .com is the TLD (top level domain).

 

Spider

Bots or robots or web crawlers or spiders that browse the web to index pages to rank in search results.

 

Spinning

An article spinner is a software that uses an existing article and converts it into a unique article by replacing words, re-phrasing, and re-writing. Article spinning is used for link building purposes when numerous content pieces are needed to be posted to article directories and web 2.0 sites.

 

Split Testing

Also known as ‘a/b testing’ involves performing two tests and comparing the results to see which option performed better and which to go with. The tests can be done by comparing two landing pages, two headings, two different titles, different content bodies, emails subject lines, etc

 

Static URL

A URL whose link stays the same no matter how the input or where it is opened from.

 

Static Website

A website displayed to the user exactly as stored and not changed.

 

Stop Word

Words ignored by search engines to speed up search result delivery. Stop words are common words that don’t have much meaning such as is, an, the, etc.

 

Strings

A combination of keywords and search operators used to conduct a refined search.

 

Subdirectory

A subdirectory is like a folder that is part of your site and your domain and takes the format: example.com/subdomain and is used to create a separate area on your site for specific content or a specific purpose. Unlike a subdomain, a subdirectory is considered part of the main site and reaps all benefits of the main site such as backlinks and authority of the main site.

 

Subdomain

A domain that is part of a larger domain and takes the format: subdomain.example.com. It is used to create a separate area on your site for specific content or a specific purpose and is considered a separate domain by Google.

 

Subtract Modifier

The subtract modifier is a search modifier/operator that can be used remove specific words from Google search results to make your search more detailed.

 

Syndication

Involves posting your content onto third-party sites for more exposure.

T

 

Tags

Tags in SEO refer to title tags, meta tags, header tags, alt tags.

 

Thin Content

Low-quality shallow content.

 

Three Way Linking

A linking structure in which three parties decide to link to one another in the format: site A links to site B, site B links to site C and site C links to site A.

 

Tier 1

The high-quality first level links in a tiered link structure that point to your main site.

 

Tier 2

The second level of links in a tiered link building structure that are built to point to the tier 1 links. They are lesser quality than the tier 1 links but not bad quality. Usually built using web 2.0 sites, through article submissions, etc.

 

Tier 3

The third level of links in a tiered link building structure that are built to point to the tier 2 links. They are the lowest in quality and are built in large numbers and built using tools.

 

Tiered Link Building

A link building structure in which 3 level of links are built, namely tiers 1, 2 and 3. Tier 1 links link to the main site, tier 2 links link to the tier 1 links and tier 3 links link to the tier 2 links.

 

Title Tag

The title assigned to a webpage that appears in search results.

 

TLD

Top-level domain. It is the part of the site URL that comes after the domain name. Some examples of TLDs are: .com. .org, .co, .edu etc.

 

Trackback

When site A links to site B and site A automatically gets a trackback link from site B as the author of site B set up automatic notifications and the giving out such trackback links when a site links to it.

 

Transactional Keywords

Keyphrases with an intent to purchase. For example, ‘buy laptop’, ‘house for sale’ etc.

 

Transcribe

Having the audio of a video translated to text so it can be used as an article as well.

 

Trust flow

A score between 0 to 100 predicting how trustworthy a site is.

 

Two Way Link

Reciprocal where both sites link to each other. 

 

U

 

Unethical SEO

Includes all SEO practices that are spammy and don’t comply with search engine guidelines.

 

Universal Search

Blended search results containing a mixture of media as results such as articles, videos, news, images, etc.

 

Unlinked Brand Mentions

Web pages that mention your brand but don’t link back.

 

Unnatural Link

A link that is built through efforts and not naturally earned.

  

V

 

Vanity URL

A customized and usually shortened URL that is branded or contains the topic in the URL for presentation purposes instead of a long messy link.

 

Vertical Search

A topical search that searches for a specific topic or a search for a particular format of content.  

W

 

Web 2.0

Websites with user-generated content that allow anyone to register, create and publish content.

 

Webmaster

The person in charge of making site changes, corrections, additions and overall site maintenance.

 

Webmaster Tools

A software by Google to keep a check on the overall health of your site and detect any errors or penalties.

 

White Hat SEO

Non-spammy SEO tactics that comply with search engine guidelines.

 

Whois

Domain registration info that displays information such as domain owner name, phone number, address, etc. 

 

X

 

XML Sitemap

A sitemap created for search crawlers to easily navigate the site.

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